A brewer tending koji in the koji room
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OUR PURPOSE

Carrying each region's sake,with pride, to the worldand the next generation.

camo builds a new ecosystem to carry the landscape of sake
to the world and to the generations to come.

01

News

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2026.07.02Event"Wakate no Yoake 2026" finalizes its 50 breweries: 40 selected from 61 entrants nationwide, plus last year's top 102026.05.25Business"Noto Sake Support × Royal Holdings": 4 Noto breweries team up with about 200 Royal Host restaurants nationwide for a "Hokuriku Fair"2026.05.07EventJapan's next-generation brewers converge on Tokyo: "Wakate no Yoake 2026" announced2026.04.30Event"Konsai 2026" early-bird tickets now on sale2026.04.07Event100+ sake, shochu, craft sake and craft gin breweries gather at NEWoMan Takanawa: "Konsai 2026" announced
02

About

From the very first glass,
structural work toward a healthy ecosystem.

Through large-scale events in Japan, new models for retail and distribution, overseas demand development and export promotion, and policy proposals, we work on the structural problems of a sake industry often described as a shrinking market.

01CONSUMERThrough large-scale, wide-reaching initiatives such as Wakate no Yoake, a festival of young brewers, and Konsai, a gathering of Japan's drinks, we bring new drinkers to sake in the biggest markets.
02OVERSEASIn growing overseas markets, we work across the whole chain from demand development to export promotion, organically raising the share of exports along each brewery's growth path.
03POLICYFrom demand development and export promotion to the licensing system, we pursue institutional change for the structural revitalization of the sake industry through conferences and policy proposals.
Our Beliefs→Message from the CEO→Leadership & Advisor→
03

Business

camo has taken on many kinds of business over the years. That work has shown us the structural challenges facing this industry, and we aim to solve them with systems. In the spirit of mutual prosperity, we work with partners across the industry who share our vision, to carry sake into the future.

01Demand Creation需要創出In Otemachi, Tokyo, we took over Wakate no Yoake, a sake event that brewers had run themselves since 2007, and relaunched it in 2022. At Takanawa Gateway, Tokyo, we have held Konsai since 2025, a festival of Japan's drinks that brings new life to the neighborhood.02Market Expansion市場拡大To put sake within reach in everyday life, we produce retail spaces, including supervising sakejump takanawa. We also run events such as sakejump in Hong Kong, Berlin and London, and carry out market research and demand development to promote exports.03Business Succession事業承継We carry out and support succession and generational change at breweries struggling with weak performance or no successor, so that brewing never stops in their home regions, and we protect local sake culture through rice farming and community building.
In numbers
250+Breweries across Japan visited by our CEO
10KWakate no Yoake attendance
15KKonsai attendance
4citiesOverseas event cities (Hong Kong, Beijing, Berlin, London)

* As of September 2026. Attendance figures are approximate, as announced by the organizer (single-year basis). Overseas events: Hong Kong (2025 and 2026), Beijing (2025), Berlin and London (2026, in partnership).

04

Services

Services and projects run by camo.
sakejump.comsakejump
Wakate no Yoake, Konsai and overseas events.store.sakejump.comsakejump store
The official sakejump online store.primesake.comPRIME SAKE
A new initiative to bring NIHONSHU to the premium market.notosake.comNoto Sake Support
A joint brewing project supporting Noto breweries hit by the earthquake.
05 Recruit

Supporting sake brewing
from outside the brewery.

What we value: respect for regions and culture, health and sustainability, decisions grounded in numbers and logic, making full use of AI, and the ability to think for yourself.

  • Business DevelopmentFull-time / Contract
  • MarketingFull-time / Contract
  • E-commerce MarketingPart-time
See openings and assignments→
06

Contact

SuccessionBusiness successionFor brewery owners, financial institutions and advisors. We sign a non-disclosure agreement before going further, and handle everything in strict confidence.TradeTrade and wholesaleFor liquor retailers, restaurants, hotels and overseas importers.MediaPress and mediaRequests for interviews, appearances and speaking engagements.GeneralOther inquiriesAnything not covered above.
camo Inc.